Personal Care

Aluminum-free, baking soda-free (avoids irritation for 15-30% of users). Contains probiotics for odor control. Actually works for most people.

Each & Every sets the standard for ingredient purity and transparency, utilizing Dead Sea minerals instead of baking soda to prevent irritation. It is one of the few brands that is EWG Verified and provides a full breakdown of every scent component, including essential oils.

Lume is unique for its acidified approach, using Mandelic Acid to lower skin pH and prevent odor-causing bacteria from forming rather than just masking scent. It is backed by rigorous 72-hour clinical odor control studies.

Hume uses a 'supernatural' approach by combining probiotics, diatomaceous earth, and desert botanicals to manage moisture and microbiome health. It provides a superior 'dry' feel compared to oily natural sticks.

Ursa Major offers a crisp, cooling sensation using eucalyptus and peppermint. It utilizes hops (antimicrobial) and kaolin clay to keep the underarms dry without the heavy use of waxes.

This is the gold standard for pure, biodegradable soap. It uses a simple base of organic saponified oils without any synthetic foaming agents, fragrances, or preservatives, making it ideal for ultra-sensitive skin and babies.

Specifically engineered for those with reactive skin or conditions like eczema and psoriasis. It is uniquely free of common chemical irritants found in almost all other soaps, including dyes, fragrance, masking fragrance, lanolin, parabens, and formaldehyde releasers.

This product bridges the gap between a traditional bar and a therapeutic skin treatment. It contains three essential ceramides and hyaluronic acid to lock in moisture while cleansing, which is rare for a bar format.

Ethique is the leader in plastic-free, concentrated personal care. The Bliss Bar is a cream-based, soap-free cleanser made with 100% pure coconut cream and vegetable glycerine, making it incredibly luxurious and non-drying.

Vanicream is the gold standard for medical-grade purity in hair care. It is formulated specifically for the most sensitive scalps, excluding every major common chemical irritant including dyes, fragrance, masking fragrance, lanolin, parabens, and formaldehyde releasers.

Developed by a Harvard-trained dermatologist, SEEN is one of the few shampoos that treats the scalp as an extension of the face. It is specifically formulated to be non-comedogenic (won't clog pores) while providing salon-quality hair performance.

Attitude offers the best balance of environmental sustainability and ingredient safety. Every product is EWG Verified, ensuring they avoid all ingredients of concern identified by the Environmental Working Group.

Only widely available brand to pass Haereticus Lab reef-safe testing. Zinc oxide only—no oxybenzone or chemical filters with endocrine concerns.

The gold standard for clean, non-toxic sun protection with only 5 simple ingredients. It uses non-nano zinc oxide in a base of organic sunflower oil and beeswax.

EWG 'A' rating. No optical brighteners, synthetic fragrance, or dyes. Third-party tested for sensitive skin. Clothes touch your skin all day.

Molly's Suds is the gold standard for minimalist, non-toxic laundry care, utilizing only five earth-derived ingredients. It achieves an 'A' rating from the EWG and is specifically formulated for those with extreme chemical sensitivities or eczema.

Dirty Labs uses sophisticated bio-enzyme technology (Phytolase) to break down stains at a molecular level without harsh chemicals. It is one of the few non-toxic detergents that consistently outperforms traditional heavy-duty detergents in clinical cleaning tests.

Attitude is a leader in 'worry-free' ingredients, utilizing saponin-based cleaning agents. Their Extra Gentle line is specifically designed for babies and those with highly reactive skin, maintaining a consistent EWG Verified status.