laundry
Original Laundry Powder
EWG 'A' rating. No optical brighteners, synthetic fragrance, or dyes. Third-party tested for sensitive skin. Clothes touch your skin all day.
Quality & Materials
Plant-based, no VOCs, phthalates, parabens, or optical brighteners.
Evidence & Testing
EWG 'A' rated. Fragrance-free options available.
Brand Transparency
Full ingredient disclosure. Third-party tested.
Value Assessment
$25/120 loads = $0.21/load. Competitive with conventional.
Why Not Alternatives?
Synthetic fragrances contain phthalates that off-gas from clothes. Optical brighteners are skin irritants. This is truly clean.
More in Personal Care
Native
Sensitive Deodorant (Baking Soda Free)
Aluminum-free, baking soda-free (avoids irritation for 15-30% of users). Contains probiotics for odor control. Actually works for most people.
Badger
SPF 30 Unscented Sunscreen
Only widely available brand to pass Haereticus Lab reef-safe testing. Zinc oxide only—no oxybenzone or chemical filters with endocrine concerns.
Each & Every
Worry-Free Deodorant
Each & Every sets the standard for ingredient purity and transparency, utilizing Dead Sea minerals instead of baking soda to prevent irritation. It is one of the few brands that is EWG Verified and provides a full breakdown of every scent component, including essential oils.
Lume
Whole Body Deodorant Smooth Solid
Lume is unique for its acidified approach, using Mandelic Acid to lower skin pH and prevent odor-causing bacteria from forming rather than just masking scent. It is backed by rigorous 72-hour clinical odor control studies.