laundry
Extra Gentle Laundry Detergent
Attitude is a leader in 'worry-free' ingredients, utilizing saponin-based cleaning agents. Their Extra Gentle line is specifically designed for babies and those with highly reactive skin, maintaining a consistent EWG Verified status.
Quality & Materials
Key ingredients include Propanediol and Sodium Citrate. Uses saponin, a plant-derived surfactant that creates a natural lather without SLS.
Evidence & Testing
ECOLOGO certified for reduced environmental impact. EWG Verified for safety. Dermatologist tested and hypoallergenic.
Brand Transparency
While they list all ingredients, their specific 'fragrance' components in scented versions are less transparent, hence the recommendation for the Fragrance-Free/Extra Gentle version.
Value Assessment
The price per load is higher than powder alternatives, making it a premium choice for specific skin needs rather than general bulk use.
Why Not Alternatives?
Attitude avoids even 'natural' irritants like limonene or linalool found in other eco-brands. Their commitment to ECOLOGO certification ensures a lower environmental footprint than brands like Mrs. Meyers.
Sources & References
More in Personal Care
Native
Sensitive Deodorant (Baking Soda Free)
Aluminum-free, baking soda-free (avoids irritation for 15-30% of users). Contains probiotics for odor control. Actually works for most people.
Badger
SPF 30 Unscented Sunscreen
Only widely available brand to pass Haereticus Lab reef-safe testing. Zinc oxide only—no oxybenzone or chemical filters with endocrine concerns.
Molly's Suds
Original Laundry Powder
EWG 'A' rating. No optical brighteners, synthetic fragrance, or dyes. Third-party tested for sensitive skin. Clothes touch your skin all day.
Each & Every
Worry-Free Deodorant
Each & Every sets the standard for ingredient purity and transparency, utilizing Dead Sea minerals instead of baking soda to prevent irritation. It is one of the few brands that is EWG Verified and provides a full breakdown of every scent component, including essential oils.