01Gold Standard
Safe Sunscreen SPF 50+
$156oz
mineralEWG-ratedreef-safe
First sunscreen to pass Whole Foods Premium Care requirements. EWG's #1 rated baby sunscreen for 8 consecutive years. Mineral-only (zinc oxide), no oxybenzone.
Quality Score12/12
Purity
Evidence
Transparency
Value
Strong Evidence
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Ingredients & Purity
20% non-nano zinc oxide. No PABA, parabens, phthalates, BPA, oxybenzone, avobenzone, or UV chemical absorbers.
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Scientific Evidence
FDA says only zinc oxide and titanium dioxide are GRASE (Generally Recognized as Safe and Effective). EWG top-rated since 2010.
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Brand Transparency
Whole Foods Premium Body Care approved. All ingredients disclosed.
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Value Assessment
$15/6oz. Best value for consistently top-rated mineral sunscreen.
Why Not Alternatives?
Neutrogena, Coppertone, and Banana Boat use oxybenzone/avobenzone—absorbed into bloodstream and endocrine-disrupting. Baby Bum is good but Thinkbaby has longest track record.