01Gold Standard
My First Phone
$15-20
rubberwoodnon-toxicsustainable
Made from rubberwood + organic pigments. No formaldehyde glues. Water-based dyes. FSC certified. One of few toy brands testing for heavy metals.
Quality Score12/12
Purity
Evidence
Transparency
Value
Strong Evidence
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Ingredients & Purity
Rubberwood (sustainable). Water-based dyes. E-zero formaldehyde glue. Organic pigments.
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Scientific Evidence
EN-71, ASTM, CPSIA compliant. Third-party tested for heavy metals and chemicals.
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Brand Transparency
Sustainability B-Corp. Full material disclosure.
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Value Assessment
$15-20. Premium but built to last and truly safe.
Why Not Alternatives?
Fisher-Price and most toys are plastic with unknown additives. Melissa & Doug uses some formaldehyde finishes. PlanToys is strictly natural.