towels
Onsen Bath Towel
Onsen solves the 'musty towel' problem using a unique waffle weave and 100% Supima cotton. The oversized honeycomb structure maximizes surface area for drying while allowing the towel itself to dry rapidly, preventing bacterial growth.
Quality & Materials
100% American-grown Supima cotton. Supima represents less than 1% of cotton grown in the world and is known for extra-long fibers.
Evidence & Testing
OEKO-TEX Standard 100 certified, meaning every component has been tested for harmful substances.
Brand Transparency
Direct-to-consumer model with clear explanations of their weaving process and the benefits of Supima over standard Upland cotton.
Value Assessment
Priced at $50, it is a mid-to-high range investment that outlasts cheaper waffle weaves which tend to shrink or lose shape.
Why Not Alternatives?
Most waffle towels are thin and scratchy; Onsen uses long-staple Supima cotton which is significantly stronger and softer than the standard cotton used in Target or Amazon waffle towels.
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