protein
MealSquares Complete Nutrition Bar
10+ years of recipe iteration with dieticians and nutritionists. No Amazon presence, pure DTC. Unlike Soylent/Huel which use synthetic vitamins, MealSquares uses whole foods: cassava, dates, carrots, beets, eggs. Cult following in the quantified-self community. Each 300-calorie bar is nutritionally complete. 5 bars = 100% DV of all essential vitamins/minerals. Made from whole foods (cassava, sunflower butter, dates, oats, dark chocolate, milk protein, eggs, carrots, beets). Free of wheat, soy, corn, peanuts, HFCS, artificial preservatives. Gluten-free, kosher, lacto-ovo vegetarian. 110% DV fiber, 2x DRI of magnesium. Closest comparison to SANS or RX Bars but nutritionally complete.
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Momentous
Essential Grass-Fed Whey
NSF Certified for Sport + Informed Choice. Cold-pressed, micro-filtered. Consumer Reports found 2/3 of protein powders have concerning heavy metal levels—third-party testing is essential.
Vital Farms
Pasture-Raised Eggs
Certified Humane Pasture-Raised: 108 sq ft outdoor/bird, 6+ hours outside daily. Penn State found pasture-raised have 2-3x omega-3s, 2x vitamin E, 3-4x vitamin D.
Thorne
Whey Protein Isolate
Thorne is the gold standard for clinical purity, holding the NSF Certified for Sport designation which is required by most professional athletic organizations. Their isolate is filtered to remove almost all lactose and contains no artificial sweeteners or thickeners.
Transparent Labs
100% Grass-Fed Whey Protein Isolate
This product features one of the highest protein-by-weight ratios in the industry (82-88%) and uses exclusively grass-fed whey from New Zealand. They provide batch-specific Certificates of Analysis (COAs) for every single tub.