01Gold Standard
11/12
Quality Score
Coyuchi

Cloud Loom Organic Towel

$68$68.00/unit
organicgotsfair trademade safe

The gold standard for organic textiles, combining GOTS-certified cotton with a unique Aerospin process. It offers a high-pile, soft feel without the chemical softeners used by most 'soft' towel brands.

Score BreakdownStrong Evidence
Purity
Evidence
Transparency
Value
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Quality & Materials

100% GOTS-certified organic cotton, grown in Turkey. No synthetic pesticides, herbicides, or GMOs used in the supply chain.

Evidence & Testing

Certified by GOTS (Global Organic Textile Standard), Fair Trade Certified, and MADE SAFE, which is the most rigorous nontoxic certification available.

Brand Transparency

Exceptional transparency regarding the supply chain, from the organic farms in Turkey to the finishing mills.

Value Assessment

High price point ($68) reflects the cost of organic certification and fair labor, though it is a premium investment for the health-conscious consumer.

Why Not Alternatives?

Most 'organic' towels use short-staple fibers that feel scratchy or shed; Coyuchi utilizes long-staple organic cotton and avoids the toxic 'permanent press' finishes found in conventional luxury towels.

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